Latino Urban Rappers - They Have Talent!

The Urban scene in the Latino community is growing and it seems that although we have some real heavy talent that its taking way too long to get anywhere!  I have heard songs that surprisingly enough would do very well on Anglo radio and yet haven’t gotten any love on our own stations.  The industry truly doesn’t know what talent is and only seeks to continue to support those they have gotten monetary gains from.  There is a lot of talent out there right now, I mean production has been taken to a whole new level and artists have stepped up their game where if you actually listen to the music you will take notice that you can hardly differentiate from English Hip Hop except for the Language difference.

In itself that’s a huge accolade to give a Latino Rapper, to say that they have music that stands up to an every day standard within the Hip Hop community is stating a lot.  Artists such as Temperamento, Kufa Castro, Malverde, Noztra, Salazar Brothers, Zaturno, Sami Cultura, Cuban Links, Aro Sanchez, Vakero, Lapiz, Toxic Crow the list can keep going.  My whole point is that the scene has changed enough that we have good enough artists to support and allow to grow in the latest Genre to come out of our community!  if we believe in who we are as a people we can take on any type of style and make it our own.

The talent that we now have, have done just that!  They taken and honed a craft that was once totally dominated by the English Rappers, and although we have had some great success with artists such as Fat Joe, Big Pun, Cypress Hill, Mellow Man Ace and many others!  We have still not had the impact of having a Top Latino MC spitting in our native tongue!  We have to push the envelope to see the growth potential reach the full capacity it can have.  If Hispanics are the LARGEST percentage based buyers of HIP HOP music through out the entire United States and have been spending billions through out the years, why hasn’t anyone though of using that to our advantage?  Why is it we still support everyone else  but our own?

Supporting our cultura is the only way we will get to where we should be as a people in general.  We cant depend on others to get us there, we have to claw our way up.  I just think that since we already spend millions upon millions on buying English Rap music that if we took our real talented young artists and actually supported them that in turn we will see them sell millions!  If we purchased just half of what we buy for other cultures and put it to our own, we would see a significant growth which will make the Industry execs spin their heads and react!  We need a start, so lets just do that!  Start!